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Serving California Community Colleges
Sponsored by Regions 3 and 4

SECOND ISSUE. September 2002

THIS ISSUE: Beyond Customer Service

Features Student Centered Planning
Robert Griffin, Ed.D.

Dr. Robert Griffin provides an overview of the process of Student Centered Planning used at De Anza College. When this process was used in the planning and decision-making stages for a new Student and Community Services building, discussions shifted from conceptual to actual. Three well-defined concepts, student success, student centered, and seamless delivery of services, were reinforced throughout the process.


Skyline College One-stop Student Services Center
Rosemary Ybarra-Garcia

As bond issues pass throughout the state, many colleges are designating space for Student Services. Should the services be separate or integrated, which ones go together best, and what processes are critical to enhancing a student-first philosophy? These are questions that were addressed at Skyline College prior to converting the former library into a new One-Stop Student Services Center. In this article, Rosemary Ybarra-Garcia shares the successes and remaining challenges for this new enterprise


Applying Customer Satisfaction Theory to Community College Planning of Student Services
Willard Hom

This paper discusses a framework in which a researcher may apply a customer satisfaction model to the planning of student services at the community college level. The paper will integrate some historical work on satisfaction research with the unique environment of student services in two-year colleges. The reader should benefit by seeing a constructive way to use data on student satisfaction and by gaining potential justification for sponsoring such work.


Customer Service Excellence through Student Employee Training
Suzanne Papa and Caroline Mercer
Santa Rosa Junior College knows that their student employees represent the college. To that end, the students are provided training in business ethics and good work habits, customer service, and diversity awareness. The students being trained gain valuable skills and the students being assisted get good service - a winning combination for all.

Welcome to Campus: Enhancing Recruitment through a Student Tour Program
Vicki Zimmerman
With the incredible diversity found on most community college campuses today, making students feel welcome and comfortable requires deliberate strategies. One such strategy is a campus tour that students and visitors may take prior to enrolling or during the first weeks of school. In this article, Vicki Zimmerman shares information about her program and gives tips on key components to its success.


Other Articles Developing a Distance Learning Counseling Program
Susan Winterbourne
Comprehensive and personal counseling does not need to be compromised even when dependent on high tech delivery systems. Susan Winterbourne discusses the ingredients of a successful program and provides some practical tips to insure student friendly sessions. She goes Beyond Customer Service when providing information and support for her students.

Realigning the Wheels Using Innovation in Enrollment and Student Services
Jing Luan, Ph.D.
Throughout the United States, the concept of Business Process Reengineering is being applied to colleges and student services for the purpose of streamlining processes using enabling technology. Ideas and examples are presented through case studies from colleges across the nation. The review of this book will whet your appetite for further reading.

AB 540 - New Law Increases Access to Community College for Non-Resident Students
Judy Young and Denise Noldon, Ph.D.
Last January 2002, the California State Legislature authorized a law permitting certain non-resident students an exemption from paying non-resident tuition. This new law was both controversial and confusing. Guidelines and affidavits needed to be developed with agreement among all entities within California Public Higher Education. The Chabot-Las Positas Community College District took a proactive approach and now have a smooth operating process in place.

Celebrating 25 Years of Women's Athletics
Sue Brown
Young women today take many of their athletic opportunities for granted and yet only 25 years ago things were very different. Sue Brown had a hand in directing the changes while serving as the first woman chair of the Committee on Athletics. In this article she shares her memories of those years.

Let Freedom Ring: A Note from the Editor
Sharon Donoff

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